But with the rise of “getting to it first”—some people believe that this could be the next best app. Lest those who don’t know, the app is free at the moment but eventually users will have to pay a subscription fee, which the makers say will keep it free of advertising. Vero says, “Vero’s business model isn’t based on serving advertisements. As a subscription-based service, our users are our customers, not the product we sell to advertisers. Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetize our users’ behavior or tricking them back into the app with notifications.” For Vero (due to the increased popularity overnight) the challenge is now is to maintain its current surge by improving server space. So we will have to see in the next couple of weeks what becomes of the app, because with scaling, a subscription model won’t last. // Check out the app on the App Store or on Google Play; vero.co. — Vero (@verotruesocial) February 26, 2018