Walgreens is a global pharmacy retailer that runs the healthcare store chain in America. The current Walgreens slogan is “Trusted since 1901”. This slogan was debuted in 2017 and is still in use. Before 2017, Walgreens slogan was “At the corner of happy and healthy”. It seems like the company has shifted from the previous slogan to make its slogan more engaging and minimal. Also, the current slogan symbolizes and relates to the very first day Walgreens stepped into the healthcare market. Moreover, there is also a hidden marketing tactic in the Walgreens slogan. That is it showcases the brilliant years of excellence and long-term success of the company. While making a change in the slogan, the company also changed its logo to a more sophisticated dual-color design. If you want to know in detail the Walgreens slogan, its meaning, its history, and its purpose, then read this article. It will elaborate on the Walgreens slogan’s meaning and all the details associated with it.
When is the recent Walgreens Slogan introduced?
Walgreens slogan “Trusted since 1901” was introduced in 2017. Before 2017, the prior slogan was “At the corner of happy and healthy”. Not only the slogan but the logo of the company also changed to dual red and white color scheme. The change in slogan reflects various perspectives i.e., the company wanted to make its slogan simple and uncluttered furthermore, the current slogan reflects the trust of customers in the brand as the brand has been working since 1901. One more reason for this simple slogan is that all the large companies keep their slogans simple and appealing to target a wider audience. Therefore, the company switched from an old, detailed slogan to a new targeted and precise slogan.
What is the meaning of Walgreens slogan?
The Walgreens slogan is very simple and easy to understand. The new slogan allows you to relate to the beginning of the company. The word “Trusted” directly defines the trust and faith the customers have in Walgreens company. Trust is something that can only be earned. Walgreens has earned the trust of its customers by serving them loyally for years. Therefore, if they have earned repute and trust, then why won’t they add it to their slogan? “Since 1901” in the Walgreens slogan indicates a marketing strategy that the company has applied. As you know, it takes years to earn trust, mentioning those years in the slogan can enable the company to attract new customers. If you are a new customer and want to shop from a retail store, how will you know whether it is trusted or not? You will look back at its history and a glorious history coming from 1901 will surely convince you to shop from that retail store. In a nutshell, the new Walgreen slogan highlights the trust credited to the company by its existing customers.
What about the previous Walgreens slogan?
Since the current slogan has been assigned to the firm in 2017, the slogan before 2017 was “At the corner of happy and healthy”. Writing a slogan for a company is not simply writing a line. It involves a lot of marketing tactics to increase sales. “At the corner” symbolizes the traditional buildings of the Walgreens store. The marketing approach used in this line is smart enough to attract customers from every direction. The words “happy” and “healthy” are the buzzwords and are signifying pharmacy services. A pharmacy is a marketplace where people go when they want to become healthy and well. Therefore incorporating the word healthy in the company slogan is a great way to give customers a healthy vibe.
Why did Walgreens change its slogan?
Although the new slogan is minimal, simple, and appealing, it does not mean that the previous one was not good. It just indicates that the company wanted to shift towards a simpler version and highlight its prestigious history through its slogan. Also, it can be considered as a marketing strategy applied by the company as being trusted is something that can increase the sales of retail stores.
Conclusion
The current slogan of Walgreens is “Trusted since 1901”. Introduced in 2017, this slogan signifies the number of years Walgreens has been serving. Also, it references the trust of its customers in the retail store as the company has been serving in the field of pharmacy and healthcare since 1901. Walgreens is a retailer of medicines and healthcare. It ranks number 2 in the list of best pharmacy stores in the United States. “Trusted since 1901” It was introduced in 2017.
