Why was it developed, and how was it monetized? 

This application was developed to help both developers benefit from the program. Developers would pitch their applications for approval in the miniature store and generate revenues from the amount of time users spend on the applications.  So, developers were invariably compelled to make user-friendly and engaging applications that excluded in-app purchases or subscriptions to attract more users and more revenue. It was monetized via ads $0002 per minute of use. The ads were displayed when the users first opened the application and in subsequent openings.

What were the mandatory requirements for developers?

The application had a clear-cut aim and critical requirements for developers. Some of which are:

It became very popular, majorly amongst children who didn’t need their parents’ money to access games that are premium-paid or expensive subscriptions on other platforms. 

Why was it closed?

The closure to new apps and submissions was announced in 2017 and implemented at the end of May. Later, it was completely shut down in 2019. The reasons related to its closure are:

Conclusion