What is CRM?
CRM or we can say, Customer Relationship Management simply refers to the task of managing a company’s bond with existing as well as a potential customer. Customer Relationship Management is a business strategy that puts the focal point of meeting the needs and wants of the customers. The above-mentioned objective is achieved via advanced technologies to organize, automate and integrate the marketing sales and customer service component like handling grievances promptly of the organization.
What is Salesforce? Does Salesforce have CRM?
Salesforce, in the year 1999, started its operation by being a cloud computing company. Since then, it has expanded exponentially to become the world’s largest company, that seamlessly manages customer relationships for various organizations across the globe. Yes, Salesforce has CRM. In fact, Salesforce makes the finest Customer Relationship Management software which is used by almost 70% of companies worldwide. Hence, Salesforce gained such a mammoth jump in growth due to its flawlessly built CRM software. The task at the Customer engagement technology is to collect the data to make the customer’s experience better. They use a technology known as Artificial Intelligence. Artificial Intelligence is computers learning how to do smart things and machine learning is the technology that acts like the muscles that let these computers perform any sort of task.
