UBER Loyalty Programs:

Uber Rewards is a combined loyalty program of both Uber and Uber eats, introduced in November 2018. Uber users can earn points from every ride or order from Uber or Uber Eats. These points can be used later for unlocking rewards or elite statuses. Even though it’s free to register for this program, it is only possible through the Uber Eats mobile application.

Earn Points

Users will be allotted 6 months from the date of registration to collect rewards points. For every ride with Uber Pool or express pool, users will get 1 point. 2 points will be given for Uber X, Uber XL, or Uber select rides. Uber Black or Uber Black SUV rides earn you 3 points.  Users can use these points to unlock rewards, which they can enjoy for the next 6 months from the end of the initial point collection period.  Points are only allotted to completed rides.  Paying a cancellation fee or paying a tip to the driver or Uber bike rides won’t contribute to the point collection. Purchase of Uber cash or credit also won’t be considered.

Elite Statuses

There are 4 different elite statuses in the Uber reward program which can be unlocked by spending the points collected. They are Blue, Gold, Platinum, and Diamond.  Every member registering for the program would be having a ‘Blue’ membership and thus can start earning points by ordering and also redeem rewards by using those points. Soon after collecting 500, they will be upgraded to ‘Gold’ membership.  If a user could collect, within the initial 6 months, 2500 points and 7500 points they can get ‘Platinum’ and ‘Diamond’ membership respectively.  At the end of the initial 6 months, whichever the membership a user is having they can continue to enjoy the benefits of that particular status for the next 6 months, without an option to upgrade.

Exclusive Membership Benefits

Every member of each membership program would be able to enjoy certain benefits ranging from free cancellation to priority support.

BLUE:

Since Blue is general membership status, the only benefit they could enjoy is to collect Uber reward points. They can choose any reward by redeeming these points within 28 days.

GOLD:

Members of this status can enjoy ‘flexible cancellation’ through which a ride cancellation fee would be returned if another ride is booked within 15 minutes. This benefit can be utilized 3 times during the 6 months. Through ‘priority support’, while contacting the help center, gold members would be prioritized over others and will get connected to experienced support agents.

PLATINUM:

While booking a ride from the airport, platinum members would be prioritized over others to allot rides through ‘priority airport pickup’. Platinum members can choose a route as their favorite and every ride in this route will earn 5x points through ‘favorite route point boost’. These are along with the benefits of Gold status.

DIAMOND:

Diamond members are offered the benefits of both Gold and Platinum members along with a high rated driver and ‘premium ride point boost’ in which you can earn 6 points for the first 5 Uber Black and SUV rides.

Rewards to Redeem

Along with the elite status benefits, Uber Rewards members can use the points they collected to redeem certain offers from the Uber rewards section.

250 points: 

By using 250 points you can redeem an offer that will give a 10% off on your next ride.

500 points:

By spending 500 points you can use Apple Music for the next 4 months for free.

1000 points:

New subscribers of HBO Max, by spending 1000 points on Uber Rewards, can enjoy a 30-day free trial.

1250 points:

One month of Rosetta stone language lessons on any one language for free.

2000 points:

Free Uber X trip valuing maximum $30

UBER ONE Loyalty Programs

A new loyalty program introduced by Uber in November 2021 is ‘Uber One’. Unlike Uber Rewards, users have to pay a fee for Uber One membership. Currently, it is  $99.99 per annum and $9.99 per month. As a starting offer, there is a 50% off for annual membership and under this offer $49.99 is the annual subscription fee.

UBER ONE Loyalty Programs Rewards

5% Discount :

5% off on all eligible rides.

High rated drivers :

Uber One members will be prioritized over others for allotting high-rated drivers.

Premium support :

While contacting the help center, gold members would be prioritized over others and will get connected to experienced support agents.

Special Offers :

Along with these, there will be special offers and promotions exclusively for Uber One members. There will be ‘invite-only experiences’ programs for such members.

Conclusion

As a program to retain its customers and encourage them to use the same company, Uber has two major loyalty programs- Uber Rewards and Uber One. Along with these, there is Uber Pro, a loyalty program for Uber drivers, where they’ll earn points from each ride and a high rating from customers. These points can be used for unlocking rewards. However, loyalty programs by Uber are comparatively recently introduced.